FIGHT WITH CARE® News

CNBC

Gap, Lyft, Barbie and Bud: Here’s what brands are doing for International Women’s Day

CNBC included PepsiCo Foundation’s “She Feeds the World” partnership with CARE in a story about how brands celebrated International Women’s Day. The $18.2 million initiative will go towards providing five million female farmers and their families with access to education and economic support to help them increase their crop yields. The story also included Gap Inc.’s International Women’s Day promotions with CARE as well as CARE’s work with Dove chocolate brand.

Lucy Handley, CNBC

Parade

Here's Everything Scandal's Bellamy Young Saw While Working for Gender Equality in Rwanda

Parade.com interviews CARE Ambassador Bellamy Young, who recently visited Rwanda with the global poverty-fighting organization to learn about its gender equity efforts there. Parade.com chatted with Young about her trip, an experience she describes as “nonstop inspiration.” Young described CARE's work around women's economic empowerment and girls education, while detailing her conversation about gender equality with Rwandan President Paul Kagame.

Cristine Copelan, Parade Magazine

Good Morning America

CARE Ambassador Bellamy Young on #March4Women, #HerInHERO and More

On GMA’s Strahan and Sara, starting at minute 2:52, watch CARE Ambassador Bellamy Young talk about Make#March4Women: “We have a campaign to not just have a day for women but have a month for women.” Young describes her trip to Rwanda with CARE and meeting Brigitte, who through a CARE savings group grew her business to 1,000 chickens, a vegetable farm and 3 employees. “It’s brought parity in her marriage... and she mentors so she gives back to all these women. She puts the #HerInHERO for me.”

Good Morning America

HuffPost and Yahoo

Most U.S. Women See Gender Equality Around The World As Their Shared Responsibility

In a poll of more than 1,000 women in the United States commissioned by HuffPost, Yahoo and CARE, more than two thirds of respondents — 68 percent — say American women should play a role in trying to reduce the gender-based discrimination that occurs in many parts of the world. Some 61 percent of American women say they personally should have a role in reducing gender-based discrimination around the world. And more than half — 53 percent — see such a role for the U.S. government.

Lauren Moraski, HuffPost

People

11 International Women's Day Collections That Celebrate Female Empowerment

In this slideshow, People features longtime CARE partner Gap Inc., its donations to CARE and the company’s International Women’s Day (IWD) products, including: Old Navy’s limited edition tees with inspiring sayings for women and matching mini-me styles for girls; Banana Republic’s Equality collection that benefits CARE as well as Gap Inc.’s P.A.C.E. program; and Gap’s special collection of tees featuring the voices of inspiring women.

Alex Warner and Sarah Ball, People

The Hollywood Reporter

Kelly Clarkson, Sophia Bush and More Star in #HerInHERO International Women's Day Campaign

The Hollywood Reporter covered CARE’s #HerInHERO campaign which poses the question “who puts the her in hero for you?” Highlighting the campaign’s flagship video, the story includes quotes from Kelly Clarkston, Sophia Bush and Mayim Bialik. Clarkson says, "I want to pick my mom. She had no education other than high school, but worked her tail off and made something of herself and became an incredible teacher."

Trilby Beresford, The Hollywood Reporter

Bustle

Kelly Clarkson, Sophia Bush, & More Spotlight Female Heroes For International Women's Day

Bustle highlighted CARE’s #HerInHERO video of nearly 30 celebrities opening up about their female heroes in honor of International Women’s Day calling it “sweet and badass all at the same time.” Bustle said, “it's inspirational to hear these women talk about who inspires them — and then to see other women in action, working to make a change is even better.” Alexandra Daddario claimed a loyal friend as her hero, and Mayim Bialik chose Sally Ride, the first American woman to go to space.

Nicole Pomarico, Bustle

Adweek

Dove Chocolate Is Building a Safe, Secure Marketplace for Women in West Africa

Mars Wrigley Confectionery brand Dove Chocolate is celebrating International Women’s Day by breaking ground on a new marketplace in West Africa to support cocoa farming communities in the Ivory Coast. It's the next phase in the DOVE Chocolate partnership with CARE, which since 2015 has supported the development and evolution of small female-driven enterprises in cocoa farming communities using CARE's Village Savings & Loan Associations (VSLA) methodology.

Katie Richards, Adweek

InStyle

Bellamy Young: Why She CARE(s)

In this extensive InStyle piece, CARE Ambassador Bellamy Young talks about her recent trip to Rwanda: “CARE is not an organization that just gives charity. They put the focus on empowering women because they know that empowered women will bring their families and their communities up with them.” InStyle also calls out Young’s role in CARE’s #HerInHERO campaign “recognizing unsung heroes around the world, women who are bold, courageous, and capable of anything.”

Shalayne Pulia, InStyle

Dove® Chocolate

DOVE® Chocolate And CARE Partner To Build A New Marketplace For Women-Run Businesses In Cote d'Ivoire

Just two days before International Women's Day, the first stone was laid on a new marketplace for women-led businesses in the village of Gueyo, a centrally-located commerce area nestled among the cocoa fields of Cote d'Ivoire in West Africa. The continued partnership between DOVE® Chocolate and CARE is part of the commitment by Mars, Incorporated, to improve the lives of cocoa farmers.

PR Newswire

WWD

How Fashion and Beauty Brands Are Celebrating International Women’s Day 2019

Women's Wear Daily highlights Gap Inc.’s brands donating up to $135,000 in proceeds collectively to CARE. "Gap has teamed up with women’s rights activists Noorjahan Akbar, Paola Mathe, Tammy Tibbetts and Christen Brandt, to design a collection of 'Forever Favorites' T-shirts featuring inspiring messages. Banana Republic is also introducing its Equality Collection capsule, including T-shirts, tote bags and makeup bags."

Layla Ilchi, WWD

The Independent

International Women's Day: Kelly Clarkson and Jess Glynne Star in Inspirational Video on Female Heroes

The Independent called CARE’s #HerinHERO video “inspirational” and noted singer Jess Glynne named her great aunt as her personal hero as part of the global poverty-fighting organization’s campaign to celebrate women around the world. In the video that includes over 30 celebrities, the Big Bang Theory actor Mayim Bialik, meanwhile, names her hero as Sally Ride, who, in 1983, became the first American woman in space.

Olivia Petter, The Independent

Join CARE's Make #March4Women campaign by Putting the Her In Hero

CARE Announces Monthlong Campaign to Make #March4Women and Lift up World’s Heroic Women and Girls

In launching the Make #March4Women campaign, CARE gives globally minded Americans an opportunity to learn about and invest in women and girls around the world. The monthlong campaign will feature: videos of celebrities honoring their heroes; a shareable quiz whereby people learn their ‘sister hero;’ exciting media moments; and powerful stories of women and girls whose heroic efforts too often go unnoticed around the world.

CARE

Banana Republic logo

Banana Republic Celebrates International Women's Day With Its First Equality Capsule

Banana Republic is proud to introduce its first Equality Collection capsule in honor of International Women’s Day. Banana Republic’s Equality Collection is a limited-edition capsule of t-shirts and accessories with proceeds going to support the work of the non-profit CARE (fight.care.org), which focuses on fighting poverty and the advancement of women and girls around the world. Read on for details.

Banana Republic